“Samir is a storyteller and he does have stories to tell.”

Here’s what I’m up to:

This is me, smitten by this old mystic monastery in Europe.

I help creative professionals focus on what matters to them, befriend the unknown, and live a life greater than what they can control. When I was 17, I set my heart on fire. For thirty years I’ve designed and built communities and coached entrepreneurs, non-profit leaders, and corporate ninjas. I have seen what happens when people get close to the fear and joy of facing their beautiful unknown.

my inspiration

“These are really the thoughts of all men in all ages and lands, they are not original with me,

If they are not yours as much as mine they are nothing, or next to nothing,

If they are not the riddle and the untying of the riddle they are nothing,

If they are not just as close as they are distant they are nothing.

This is the grass that grows wherever the land is and the water is,

This the common air that bathes the globe.”

Walt Whitman

Obvious truth must be made even more obvious, and this is what Samir is doing for all of us.

Fr. Richard Rohr

Samir offers us the fruits of his rich experience. We need more Samirs on the planet—people of conviction and humility.

Parker Palmer

Where others see only the darkness and destructiveness, Samir sees beauty and hope. Where others see only competition and violence, Samir sees synergy and life.

Ryan J. Bell

Samir Selmanovic is asking the right questions at the right time, and refusing the consolations of certainty at a time when strident orthodoxies are perilously dividing us.

Karen Armstrong


“Samir brings clarity, focus and spirit to the leadership journey. He 'guides from the side' — creating a powerful pull on our deepest desires to create meaningful change. He has changed the way I think about leadership and how I think about myself.”

Michael W. Morrison

Founder of University of TOYOTA

“Samir has been able to bring out hidden wisdom and courage in myself, that I hadn't been able to tap into until now. Every coaching conversation I have had with Samir ends with me feeling full of hope, clear direction and energy to accomplish what I know I was meant to do.”

Kathryn Himes

Chief of Staff, HR Business & Employee Solutions, INTEL CORPORATION

"At a retreat in Croatia, we went past unneccesarily complicated answers to what’s deeply personal and existential, each of us tackling the most perplexing issue we came with, something I've rarely seen in my long professional and personal experience."

Robert Manchin

Former Director, GALLUP EUROPE

"Samir is a brilliant chef and an amazing human being. He changed my experience and relationships with food, and with that, the way I experience life. Three days with him were full of learning, delight, and surprises."

Rod Colburn

Managing Director, GOLDMAN SACHS

“I received what might have been the best coaching session of my life, a gentle and profound experience of opening followed by numerous pivots towards growing confidence and focus.”

Patricia Morrison

Creative Professional and Business Owner, INNER FIRE OUTER LIGHT

"Samir’s online live workshop was so much fun! He introduced the possibility that the kitchen can be not only a place to enjoy good food, but also a place of transformation. Our group found the hands-on part of the workshop especially valuable, and afterward continued the conversation about what we might learn from ordinary kitchen utensils, when we listen. Thanks, Samir!"

Lori Wilson

Facilitator and Director of Getting Things Done, EffectX

"Over the course of a year, Samir helped our hospital leadership team rest in ways deeper than physical rest, contextualizing his work with us in a way that resonates, is impactful, and 'sticks.I would highly recommend Samir to senior leadership teams for change management, cultural contextualization and fresh approaches to problem definition and solution.'"

Ken Bradley


"I had the great good fortune to spend a day cooking with Samir at my house in Tuscany last autumn. We were with the poet David Whyte cooking for 40 people in a wood burning oven. Samir rolled up his sleeves and dove right in with such tremendous skill, ease and lightness of spirit that I remember telling him, “You need need to go out and do this in the world!” I’m so glad he is!"

Lori De Mori

Tuscan Cookbook Author and London Restaurateur

Contact Samir

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© 2021 Samir Selmanović